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By: Melissa Troupe

How to Align your Employer Brand to Attract to Millennials.

Companies of all sizes are focusing their attention on millennial talent. Millennials are those born in the 80’s and 90’s who share unique characteristics in comparison to their older colleagues.
Millennials tend to be more tech savvy and socially connected. As a result, a wide variety of “new school” branding methods come naturally to this group. Millennials also come with unique requirements. They are ultimately looking for work-life balance, growth potential, and a flexible work environment with an emphasis on teamwork.

Follow the key steps below to align your employer brand and easily attract and retain top millennial talent:


Share your purpose:

Millennials are attracted to companies whose purpose aligns with their own.
For example:

If I happen to be a yoga-loving, health enthusiast, I would be honored to join a team whose purpose is to contribute to holistic health and wellness. This aligns with my own personal purpose, and thus makes me a happier and more productive employee.

A company who has shared a clear and solid mission will find that attracting millennials that align with their mission is invaluable to that company in terms of productivity and positive work atmosphere.

Get Social:

Being active on social media is not just a marketing tactic. Now in 2016, your social media activity serves a far greater purpose. The world of social media is where millennials tend to spend their time. Your social activity may reach them before any other branding method will. It will also be the most effective way to reach them since millennials value “new school” companies. A company that has humanized their brand by sharing their team will reach millennials in a way that other methods simply never will.
As a millennial myself, I will jump through far more hoops to join a team that has an open and friendly social atmosphere than I would a traditional work environment.
Seeing happy faces, families, and real people on a company’s social media page creates an enticing employer brand for millennials like myself.

Open the doors:

The more you are willing to share about your work atmosphere, employees, and processes the more you will appeal to millennials.
Some companies have gone so far as to publicly share their formula for calculating salaries. Others allow their employees to team up and develop their own job description instead of handing it to them upon entry.
The work environment as we have known is being flipped on its head to put employee happiness first. This in turn benefits the company more as they have an extremely open and trustworthy atmosphere filled with employees who actually want to be there, and may even… dare I say… enjoy going to work!

You can’t beat that! No one can!

A workplace filled with happy individuals will always outperform and outlast others of its kind.

It all starts with sharing.

Share your employer brand socially and share your processes in a collaborative fashion amongst employees.
This will consistently attract and retain the millennial population with ease.