By: Melissa Troupe

How to Align your Employer Brand to Attract to Millennials.

Companies of all sizes are focusing their attention on millennial talent. Millennials are those born in the 80’s and 90’s who share unique characteristics in comparison to their older colleagues. Millennials tend to be more tech savvy and socially connected. As a result, a wide variety of “new school” branding methods come naturally to this

By: Melissa Troupe

5 Ways to Make Your Company One of the Best Places to Work in 2016

Creating a positive workplace environment is crucial to creating an atmosphere that your employees not only enjoy but look forward to being a part of. This is the most important aspect of ensuring your company is able to easily and consistently recruit top talent. As noted in our previous article, a bad company reputation can

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By: Jill Hundley

What is an Employer Brand and How to Create an Employer Brand

We all know the purpose and role of a company brand, however, an employer brand has increased in importance for companies trying to hire and compete for the best talent. Employer branding is a company’s reputation as an employer. While corporate marketing and communications manage the company brand, the human resource department and recruiting team manage