Don’t look now, but your company culture is showing, and so is everyone else’s. Recruiting is changing and with the internet and social media, our fire-breathing millennials are blazing trails with high ideals and even higher standards. The days of static job postings and company profiles are nearing an end. Luckily, today’s recruitment world is easy to navigate if you know the new norm and how to show company culture to make headway with top talent.
Because social media and networking sites offer the perfect environment to share your company culture, today’s job hunters are the first of a lucky bunch to have it all in their search for the right job fit. They can pick and choose the companies they want to work for without having to muddle through a barrage of ads and campaigns in efforts to make a hopeful guess on a job and workplace environment they cannot see.
They know they have the chance to see your company in every light. They know that social media has cultivated an environment demanding authenticity for all. However, social media begs today’s companies for the naked and honest exposure that job seekers are coming to expect, and this can make companies feel vulnerable. If approached in the right way though, this authenticity can be a company’s greatest weapon in the current war for talent.
When you exercise authenticity in your social media expression and online content, make sure to be real. Create value in your content. Not just padded, re-hashed, re-circulated fluff to fill space. Top talent can smell your shallow posts a mile away, and if you’re faking value, whether they know it or not, they will walk away disappointed and empty-handed. Give them a nugget — a gift. Some walking around money they can use.
Thanks to social media, and its love for truth via exposure, we don’t have to put on nearly so many airs anymore. We are offices of people with lives. We eat, we sleep, we have car trouble, and while we don’t necessarily have to disclose all of those details, we are now expected to admit that our realness as people is a part of our workdays, too. Top talent wants the truth. They know they can have it, so let’s skip the facades and instead be our authentic work selves.
Use social media to show passive and active job seekers the best parts of your company. Is your CEO an expert grill chef at the company cookout? What are the everyday projects? What’s it like to work in accounting? Who sits in that area anyway? Show transparency. Have your employees smile into the camera, then add the images to your Social Career Page and show prospective employees what it’s like to work at your company. Your employees are human, and so are your ideal candidates. How can a candidate know if your company culture is the right fit if they can’t see it? And what if not sharing your company culture means your ideal candidate, not getting the chance to see how great you are, walks right on by.
Although companies are now leaning on social media to attract quality candidates, that doesn’t mean you need to re-invent the marketing wheel to pull your weight. You just need to fully use the tools out there to show your company culture, and be as genuine and open as possible in your online offerings. Be real with your audience, extend them genuine, useful gifts of information. Show your company, and let them see your real, open, company culture. They will love you for it.